Jingles, like all advertising styles, sneak in and out of popularity and currently are making a comeback. Of course, they sound very different than they did back in the day of saccharinely sweet female vocal group melodies, but there is no denying they’re here again. The reason for the resurgence could certainly be debated, but the fact is jingles work. A good jingle embeds the company brand in the mind of the person listening…whether they like it or not. This means your advertising dollars become effective more quickly.
Before Phil was an advertising junkie, he attended the esteemed Berklee College of Music in Boston as a Songwriting, Professional Music Major. Part of the program involved; of all things, a concentration in professional jingle writing/production and Phil excelled. Here is a sample: